
Healthcare is under more pressure than it has faced in decades. Physician shortages, rising costs, and shrinking access are converging into a crisis that shows no sign of easing. In his latest LinkedIn article, OnMed CEO Karthik Ganesh argues that this kind of pressure has a history of producing exactly the opposite of collapse. Some of America's most significant innovations were not created in spite of constraint, but because of it.
Ganesh traces that pattern across four defining moments in American history: a wartime wage freeze that gave rise to employer-sponsored health insurance, an oil embargo that forced Detroit toward the hybrid and electric engine, a 1984 law that built the modern generic drug industry, and a pandemic that collapsed a decade of telehealth policy inertia in a matter of months. In each case, the constraint wasn't designed to produce a breakthrough. It simply created a gap, and someone chose to build into it rather than wait for conditions to improve.
Ganesh argues healthcare is standing at a similar inflection point today. As rural clinics close, physicians retire without replacement, and millions of Americans go without reliable access to care, the industry faces a familiar choice: manage the decline, or use the constraint as the opening for a new model of care delivery.
For health system leaders, employers, policymakers, and innovators, the article reframes today's access crisis. Rather than treating it as a problem to be managed indefinitely, Ganesh positions it as the same kind of pressure that has historically preceded reinvention.
In the article below, Ganesh examines what America's history of building through constraint can teach us about healthcare's current challenges, and why the organizations willing to innovate through pressure often define what comes next.
By Karthik Ganesh, originally published on LinkedIn.
August 13, 2026
There is a man named Robert sitting in a waiting room in rural Alabama. He has been there for three hours. The nearest hospital is 47 miles away. His doctor retired two years ago, and the clinic never found a replacement. He is not in crisis...he just needs care. And the system has decided, by its silence, that his need is someone else's problem.
We are told this is a math problem with no solution. Rising healthcare costs, for all involved. Collapsing provider margins. A physician shortage that will leave 86,000 positions unfilled by decade's end. The math is real. So is this—America has never met a constraint it didn't eventually build its way through.
In 1942, Roosevelt froze wages to hold wartime inflation in check. Employers who needed workers and couldn't pay more did something no one had planned—they offered health insurance instead. The IRS eventually made it permanent, excluding employer-sponsored coverage from taxable income. A blunt instrument meant to suppress costs accidentally assembled the architecture of American commercial health insurance. Nobody intended it...somebody just refused to stop at the wall.
Four decades later, the OPEC oil embargo landed Congress on fuel economy mandates that Detroit called an existential threat. The companies that went to work on the engineering problem rather than the lobbying problem built the discipline that eventually produced the hybrid engine, and decades after that, the EV. The mandate that looked like a death sentence in 1975 sorted the industry into the companies that would lead the next era and the ones that wouldn't.
Then came Hatch-Waxman in 1984—a regulatory pathway for generic drugs that most of the pharmaceutical industry saw as friction. A handful saw it as a door. They walked through and built an industry that now fills roughly 90% of all prescriptions written in the United States. The law was designed to manage a marketplace. It created a different one entirely.
COVID wrote the most recent chapter. Telehealth advocates had spent a decade lobbying for reimbursement parity, moving inches at a time. Then the pandemic arrived, CMS waived restrictions in days, and providers didn't convene a committee. Instead, they built. A decade of policy inertia collapsed in 90 days—not because the rules changed, but because the assumption that they couldn't change fast enough finally broke.
Four constraints. Four eras. One pattern—pressure opens a gap, and someone steps into it rather than waits for better conditions. The complainers are always louder at the beginning. The builders are always more visible at the end.
Healthcare in 2026 is not short on pressure. It is short on people willing to build through it. The populations losing access to care are not losing their need for it—they are losing the delivery mechanism that was supposed to serve them. Need doesn't disappear when the structure fails. It accumulates, shows up later, harder and more expensive, in emergency rooms and untreated chronic disease and avoidable hospitalizations that cost ten times what prevention would have.
The model that closes this gap will not look like anything the last 60 years of healthcare delivery imagined. It won't require a physician in the room or a hospital within reasonable distance. It will be embedded in the places people already go...schools, workplaces, shelters, correctional facilities, and rural communities where the nearest clinic closed years ago and never came back. Funded by organizations that bear the downstream cost of unmet need, because the economics of prevention are irrefutable even when the politics of coverage are not. And it will generate something this industry has never had—structured clinical data from the 167 million Americans absent from every commercial dataset, every clinical trial, every AI training pipeline shaping the next generation of medicine without them.
Robert doesn't need another white paper on the access crisis. He doesn't need an industry summit or a carefully worded position statement. He needs a different model, built specifically for the gap he has been living inside of, probably for years.
America has always built that model. Not in spite of the constraint, but because of it. The question is not whether the system is broken. It is who is bold enough to build what comes next.
Follow along as we continue to redefine the healthcare landscape and bring the OnMed CareStation to communities across the U.S.